Social Media Marketing

As the Assistant Marketing Manager: Managed end-to-end social media strategy, including content creation, scheduling, and KPI tracking to drive engagement and audience growth. Developed compelling visuals and copy, optimized posting schedules, and leveraged analytics to refine performance. Regularly reported on key metrics to inform strategy and enhance content effectiveness.

Educational Video Content

Developed and led an educational video series to simplify complex plastic industry concepts for a broader audience. Wrote scripts, recorded on-camera videos, and edited content using Adobe After Effects and Premiere Pro. Also designed visual assets and supporting materials using Adobe InDesign and Illustrator, ensuring a cohesive and engaging viewer experience.

Employee Engagement

Curated and produced a series of employee spotlight videos to showcase team members’ expertise and stories. Developed interview questions, conducted interviews, and handled video editing to align with brand messaging. The series helped highlight innovation and culture while driving engagement across internal channels.